Here’s the scenario: You’re booked 1 and a half months out, new patients are calling (about 1 a day) you just can’t seem to catch up with all the treatment you have diagnosed…What do you do?
Not Using Online Marketing tools and Newsletters- Technology continues to evolve and so does your dental practice. You need to keep up with the marketing trends. Majority of the people if not all, now turn to “Mr. Google” for information. Did you know that hundreds of people actually look for dental clinics online? So you have to make sure that when they make those searches, your name is on top of the list. Explore your online dental marketing options. Have your website optimized with competitive dental keywords and send out newsletters to your patients via email regularly to keep in touch.
Many dental patients think about dentistry months before they pull the trigger and actually come into a dentist’s chair. If you have been sending that patient emails, you have been building a relationship with that patient so when they are ready, they will think of calling nobody else but you.
Include recent news hits in your ezine. Stream TV interviews and audio clips. Use a template from an Internet database management company like Constant Contact. I’ve used them for years!
Do a keyword research. Keep in mind that keywords play crucial roles in internet marketing as these are the elements that will help you connect to those people who are most likely to buy from you. To make sure that your ads and your website will come up on relevant searches, you will need to target those keywords that are popular within your chosen niche. Do a keyword research before you target any search phrase to make sure that you are on the right track. Make sure that you incorporate only those most-searched search terms on your ads and content base medical marketing.
Online dental seo is the “In” thing nowadays. if you are not into online marketing, then you may just be left behind. Online marketing tools are readily available and are easy to learn and use. You can start to blog about your clinic and services or any other dental awareness topic by using WordPress, Blogger, Hubpages, Squidoo lens etc. Most of these sites are free so no worries. You can also make use of social media sites like Facebook and twitter. Use your network in these social media sites to get your message across. It a good way to advertise. It’s fast, easy, fun and best of all, it’s free of charge.
The search engine spiders will jump down and grab a hold of the first bit of text it can. If that bit of text happens to be, “Closed on Sundays” then your web site page will look rather unspectacular online. It will read something like, “Welcome to Smith Cosmetic Dentistry – Closed on Sundays”. There is very little chance that your page listing is going to get clicked on anytime soon. There would be the missed opportunity to truly sell your services.
So, we can clearly see the importance of the Internet in dental marketing today. I suggest that you should have it as a strategy for your business. It will not only help you achieve more patients, but more income as well. Remember: the more patients that you have, the more rewarding your business would be!